Megan Heaney

Thumbnail image for The 5 Truth Bombs That Are Silently Destroying Your Business

The 5 Truth Bombs That Are Silently Destroying Your Business

by Megan Heaney

Over the past 12 months I’ve identified some common myths that have been leading smart, hardworking business owners down all the wrong paths.

There is one common problem across the board.

Lots of people are teaching business owners about the latest online tools and tactics for getting more customers, but almost nothing is said about the unchanging fundamentals that underpin all successful marketing.

So you’re fighting to find more and more time to implement the latest online tactics, all the while wondering why you’re doing more and working harder without seeing the massive results you’ve been promised.

I’m all about the unchanging fundamentals so I think it’s about time someone dropped some truth bombs on the industry.

Here’s what no one is telling you…

KEEP READING →
Thumbnail image for Mobile Marketing For Local Businesses

Mobile Marketing For Local Businesses

by Megan Heaney

Most UK and Irish small businesses missed out on the eCommerce revolution. That’s not surprising because according to Google at their recent ‘Think Local’ event in London, 70% of small businesses don’t have a website yet!

The mobile marketing revolution is in hand and it’s all about driving offline sales, so it is an opportunity that local business owners should jump on!

There are some key figures every business owner should know:

  • 90% of people use the internet to search for something that they then buy offline.
  • 38% of UK phone owners have a smartphone. This figure is predicted to rise to 55% in 2012, 65% in 2013 and 71% in 2014.
  • 45% of smartphone owners use their phone in the purchase process
  • 1 in 3 mobile searches are local searches and of these searches:
    - 42% visit a local business website
    - 41% visit a local business
    - 36% phone a local business

So now that you know that the mobile revolution is under way, how can you take advantage of it? Google says there are 4 keys:

KEEP READING →
Thumbnail image for How To Create a Facebook Page For Your Business

How To Create a Facebook Page For Your Business

by Megan Heaney

Facebook is the second most visited site on the internet after Google so when it comes to setting up a Facebook Page for your business it’s a question of when, not if. Once you have an effective website up and running that converts your visitors into customers, and you’ve claimed your Google Places page, then [...]

KEEP READING →
Thumbnail image for 4 Reasons Your Website Doesn’t Generate Sales

4 Reasons Your Website Doesn’t Generate Sales

by Megan Heaney

What would you say if I told you that your website doesn’t generate sales for 4 reasons and those reasons are: 1. You’re boring 2. You’re cheap 3. You’re a negative creep 4. You might as well be dead Yowzah! Sounds harsh right? Well, friends are allowed to be harsh when they’ve got your best [...]

KEEP READING →
Thumbnail image for How To Claim Your Google Places Listing For Your Business

How To Claim Your Google Places Listing For Your Business

by Megan Heaney

You’ve got a local business and you want more customers. Don’t we all. Here are your options: 1. You can get under the covers and have a little cry about it, or 2. You can start expanding your online presence to reach the 97% of consumers who search online to buy locally. Crying is good [...]

KEEP READING →