by Megan Heaney
Over the past 12 months I’ve identified some common myths that have been leading smart, hardworking business owners down all the wrong paths.
There is one common problem across the board.
Lots of people are teaching business owners about the latest online tools and tactics for getting more customers, but almost nothing is said about the unchanging fundamentals that underpin all successful marketing.
So you’re fighting to find more and more time to implement the latest online tactics, all the while wondering why you’re doing more and working harder without seeing the massive results you’ve been promised.
I’m all about the unchanging fundamentals so I think it’s about time someone dropped some truth bombs on the industry.
Here’s what no one is telling you…
KEEP READING →
by Megan Heaney
Most UK and Irish small businesses missed out on the eCommerce revolution. That’s not surprising because according to Google at their recent ‘Think Local’ event in London, 70% of small businesses don’t have a website yet!
The mobile marketing revolution is in hand and it’s all about driving offline sales, so it is an opportunity that local business owners should jump on!
There are some key figures every business owner should know:
- 90% of people use the internet to search for something that they then buy offline.
- 38% of UK phone owners have a smartphone. This figure is predicted to rise to 55% in 2012, 65% in 2013 and 71% in 2014.
- 45% of smartphone owners use their phone in the purchase process
- 1 in 3 mobile searches are local searches and of these searches:
- 42% visit a local business website
- 41% visit a local business
- 36% phone a local business
So now that you know that the mobile revolution is under way, how can you take advantage of it? Google says there are 4 keys:
KEEP READING →
