Getting Traffic

Every website project we undertake is with the intention of creating an online presence for your business, we don’t believe having a fancy looking website which is basically just an online advert will get visitors streaming to your web pages. In fact, we know it won’t.

So how do you go about creating an online presence that gets a steady flow of visitors and potential customers? Start with the basics, make the right choices in implementing them, and then refine, refine, refine.  To us this is mining and refining the online gold in your business. Below are three fundamentals to get right in order to drive the right kind of visitor to your web pages.

Start Mining Some Traffic

If you’re new to Search Engine Optimisation (SEO) then you should take us up on our offer of a free review of your website. If you’d like to understand the workings behind SEO, what is ‘good’ SEO and why it is so important for your website then check out these articles.

Pay-Per-Click advertising is a great way to get targeted traffic to your website. Managed incorrectly however and it can be an expensive and ineffective marketing strategy. Grasping the basics of PPC and knowing how to start and run a successful campaign is a must. At the very least you ought to read this guide to creating your first PPC advertisement on Google AdWords.

There are a host of free traffic sources the web over, it isn’t difficult to get started but there is a knack to using them to great effect. Unfortunately we can’t all have ‘ghost-tweeters’ so how do you go about building your brand, presence and following? It isn’t just all down to social media, here are a few ideas on leveraging free traffic sources.